Yellow outline of a price tag inside a yellow circle on a black background.

DESIRABILITY (30%)

Has the team shown how their product/service addresses a real problem that their intended customer base has? Teams should demonstrate how their business idea is innovative and different from what is currently available in the market.

JUDGING CRITERIA

Icon of a man in a suit with gear, dollar sign, and checkmark symbols connected above his head, inside a yellow circle.

FEASIBILITY (30%)

Has the team conducted proper research such as strictly identifying proper market fit? Does the team have the right skills and support to build and gain traction in the market place?

Yellow line graph with three data points inside a yellow circle

VIABILITY (30%)

Has the team tested their business to see if the business is viable? Did the team make any prior sales, add clientele, or bring in revenue? Has the team clearly explained the next steps moving forward? What will the funding be used towards?

A yellow line drawing of a man presenting in front of a flip chart, within a yellow circular border.

PRESENTATION (10%)

Did the team successfully and compellingly explain how their idea will solve a problem and/or need? Prepare a 4-5 minute presentation with a slide deck.